Good American is a denim brand co-founded by Khloe Kardashian that bills itself as being "for all women."
Khloe helped come up with the concept after being fat-shamed for years and after spending far too long trying to find clothes that fit her well.
The line includes sizes 0-24 and continues to grow in popularity, with inventory selling out on a frequent basis.
So… why has Khloe Kardashian come under fire for Good American?
Because the Keeping Up with the Kardashians actress took fans on a tour of the company’s factory in Los Angeles Tuesday via SnapChat, giving followers an in-depth look at nearly everything, from the rolls and rolls of fabric to the process of cutting it into specific patterns.
Khloe was clearly excited to show off her thriving business.
It’s been a long-running criticism of the family they none of the relatives actually work, so this was a chance for Kardashian to prove otherwise.
She went as far as to show employees sanding and ripping pairs of denim into specific styles, all of which was done by hand, which is fairly standard practice.
But the images of workers and the environment in which they work apparently did not sit well with some social media users.
“By the looks of @khloekardashian Snapchat, she’s got a sweat shop working on her jeans," wrote one critic.
This really is a damning accusation. And also an ignorant one, based on a few pieces of footage.
For understandable reasons, it didn’t take long for Khloe to respond to this comment… harshly.
"Watch your mouth," she wrote, adding of those who work for Good American:
"All make salaries and all are employed in la! Know your info before you chime in.
Also included in Khloe’s SnapChat story was a quick tale about an employee who didn’t seem to care for the boss.
Once she got back in the car, Kardashian said on camera:
“So I was just in one of my [Good American] factories and I think someone hated me who worked there… I’m not going to fire him. Not everyone has to like me."
That is very much true.
Heck, many people in the country don’t like you, Khloe. Or Kim Kardashian. Or Kris Jenner.
Sorry. But it’s true, isn’t it?
We must give credit to Khloe for starting this line in the first place, however.
She explained her motivation behind it in a chat with People Magazine, saying last month:
“My sisters would wear cute denim, and I felt so fat-shamed. It was important for me to make something women feel good in. It’s a positive, empowering project.”
She added at the time:
“When I was bigger, a lot of places didn’t carry my size. I was a 30 or 31 at the time.
"I didn’t think that was astronomical sizing but people went, ‘Uh! What size are you? Oh we don’t have that here but we can order it.’ I was like, ‘Screw you, you just made me feel like shit.’
"And that’s how a lot of women feel.”