This is either a huge embarrassment or the most unexpected marketing scheme that we’ve seen in a while.
So, the Twitter account for Subway restaurants in Canada tweeted out a pair of polls.
Everybody loves to vote in polls, and people on the internet tend to have strong opinions about anything. Movies, rebooted children’s cartoons, politics, and yes, fast food.
Somehow — and this has stumped quite a few people — this social media account, with 135,000 followers, managed to get zero votes on both polls.
People like to make fun of Subway, even though their food is delicious (it is; maybe you’re just ordering the wrong things). Possibly because their most famous spokesperson turned out to be a monster.
But is their popularity really hurting so badly that no one even noticed a pair of polls untilt he results — 0 votes in all categories — had been posted?
Or is this a new and strangely genius social media marketing scheme?
Take a look:
First came the Bread Bae poll
Though the obvious correct answer is 9-Grain Honey Oat, the poll somehow garnered ZERO responses. From 135,000 followers.
They tried it again, this time with greek ingredients
Since feta is bad and tomatoes are inedible, the obvious answer was tzatziki. And yet, again, they garnered no votes.
Followers took notice
This person appears to have been attempting to … neg … Subway?
Others wondered how it could be possible
We’ll notice that their social media engagement is fine.
This person tried to “vote” in a reply
A reply after the fact is not the same as a vote. For examples, see Brexit and the 2016 American election.
While some tried to troll, others showered Subway with compliments
People who don’t vote SHOULD be shamed.
Some felt sympathy
Is Subway begging for pity purchases? That’s not a good look. But it might be clever branding.
People noticed and spread the word
Usually, anything will get a reply when something has that many followers. How many times have you seen a post or video by someone and seen three dozen idiots write ‘first!” as a comment?
Subway’s social media engagement is not bad at all
Don’t ask me to explain why, but somehow the tone of Subway’s reply makes it look like a dog wrote this. Don’t ask.
Some people tried to shame them
It didn’t go so well.
Some were even gunning for this person’s job
Now THAT is rude.
We can all agree that one fast food establishment has the best Twitter game
But the debate over whose food is best rages on.
As for how the polls got zero votes? Followers think they’ve cracked it
That very well may be. And think about it — it got plenty of people, us included, talking about Subway. Honestly, I’m craving Subway right now. This … might be kind of genius.