Noon and Kyle have been one of the 90 Day Fiance fandom’s favorite couples to follow.
That’s why fans were shocked when Noon’s company went on an anti-American, anti-Millennial rant.
But Kyle says that the temper tantrum is a little more complicated than fans realize.
Last October, 90 Day Fiance fan favorite Bajaree “Noon” Boonma announced that she was now the CEO of her own beauty company.
Beau’thai’ful sounded like a wonderful idea … which makes this bizarre social media meltdown and official statement so much stranger.
The company has deleted its Instagram and put out a vicious statement.
"We have come to realize that Americans would rather purchase merchandise based off of influencers (paid) and IG pictures," the statement reads.
It coninutes to accuse: "and not the product’s quality and reasonable pricing."
"In our country," the statement announces. "We call this animal a sheep!"
"To the American millenial generation," the hateful statement continues. "We would suggest pulling your head out of your phone."
"And," the statement reads. "Go out and enjoy life and try new things it may surprise you!"
"On a final note," the message says. "We are proud of our manufacturing plant in Bangkok"
The statement praises: "as they continue to win awards providing custom cosmetics in SE Asia and Europe! Adios America"
There are certain bitter old people who enjoy a good old man yells at cloud moment every now and then.
But even they tend to draw the line at anti-American hate.
Responding to Instagram comments, Beau’thai’ful explained: "somehow we would like to age restrict the product so millenials could not purchase it."
That’s a whole generation of consumers — ages 19 through 39 — that they want to exclude.
"We did some advertising with so called influencers," the comment reads. "And all they are good for is taking money."
"Influencers create nothing to be honest," the company bizarrely claims.
"We feel that it is about time there was a good dose of truth thrown out there and less kissing of the behind!" the comment ended.
Ah, yes, the customer is always wrong.
"The ignorance of this is astounding," marveled one shocked commenter. "Bashing on a main demographic as a business is a sure way for it to fail."
"Millennials are between the ages of 23-38," pointed out the mostly correct fan.
"If you have been slighted by an ‘influencer’ then deal with it appropriately and professionally," the comment suggested.
The commenter advised them to "not decide to s–t talk possible consumers. Very embarrassing"
Beau’thai’ful replied: "please unfollow and I think we were clear we do not want millennials business and actually will refuse orders from that demographic."
"I don’t follow discriminatory businesses," the ex-fan responded.
This is all horrifying, but Kylie piped up on Instagram to explain that his wife has no role in this.
"Noon was merely an influencer who was supposed to play the part of ‘CEO’"at beau’thai’ful in exchange for a commission on product sold," he writes.
Kyle then reveals that "the owner (in entirety) is named Martin Musket."
"And when his business in cosmetics didn’t do well," he adds. "Due to his lack of wanting to pay for advertising he went on a crazy rant online."
"Noon never had any access to the social media," Kyle says of the company. "And never got paid any commission either."
So it sounds like the "influencer" was the one who got the raw deal, not the other way around.
"Noon hasn’t been involved with this company in awhile," Kyle concludes.