For the second year in a row, Skittles has made a gesture in support of the LGBT community.
With June widely considered Pride Month, the candy has gone all-white in various markets because, as the company behind Skittles explains, “during Pride, only one rainbow matters. So we’ve given up ours to show support.”
The Skittles taste the same, it’s worth noting.
The typical colors associated with this beloved candy are simply the result of dye, not flavor of any kind.
But try telling that to the Internet!
As you might expect, a variety of users are responding in a variety of ways to this news. And not every reaction is positive…
These are White Skittles
Yes, they look unusual. But remember the basis for the temporary change? It’s an admirable cause.
The Affiliated Message
These white Skittlers are display in the U.K.’s Tesco stores, with a note that profits will be sent to charities that support LGBT+.
The Reactions Commence
Okay, fair: the packaging could use some work.
No Way! The Package is Great!
Fine. Sorry. Calm down.
Even More Praise
Hey, maybe the Internet isn’t so mean after all!
Then Again…
Wait, what?!? This is a race thing now?
White is a Color
But this does not mean the use of white always has to do with one’s skin color.
We Think This One Was Just a Joke
But, sadly, you never know these days.
This is a Fair Criticism
And also a funny, non-race-based one.
Profound Stuff
Think about it.
You Know They Aren’t Actually Lemon or Lime, Right?
Right? You do know this… don’t you?
Racism… IN PLAIN SIGHT!
It’s so obvious. How does no one else see this?!?
Confusing? Maybe.
Offensive? Not sure we’d go that far.
Challenge, Extended!
Your move, other types of candy!
This is SOOOO Stupid, We Agree
But we may be talking about two different things here.
Welcome to 2017
Strap in. This is gonna be a bumpy ride.