Kendall Jenner has been in the news for all the wrong reasons lately.
Whether it’s rumors of Kendall feuding with Taylor Swift or trying to oust Selena Gomez from her social scene, Kendall has been at the center of some mean girl rumors worthy of Regina George.
Fortunately, Kendall grew up in a household where PR stunts are taught alongside shoe-tying and the ABCs. So the girl knows how to handle a little bad press Kardashian-Jenner style:
Just flash a little skin and wait for the conversation to change…
Kendall posted the above pic to her Instagram page over the weekend, and while Kendall in her underwear is nothing new, the photo’s 1.3 million likes seem to indicate that this post has been particularly well-received.
Like her friend the Biebs, Kendall is shilling for Calvin Klein these days. Unlike Bieber, Kendall’s campaign hasn’t been mocked on SNL.
In addition to showing off her taut midsection, Kendall is displaying some major loyalty to one of the first major brands to sign her to a print campaign.
Like we said, the girl knows what she’s doing. In her world, an underwear selfie can sometimes double as a public relations stroke of genius.