Turns out, Kim Kardashian and her attention-starved, money-hungry relatives are not the only ones looking to exploit the Bruce Jenner sex change.
We already know that a two-part Keeping Up with the Kardashians special is planned for next week, one that is a pure PR and cash grab by its participants.
But now TMZ confirms that some idiot named Phillip Maltin is trying to cash in on Jenner’s real-life plight in a wholly different way.
Maltin has come up with the idea to create a novelty line of clothing called TransJenner.
The items included in it will range from men’s and women’s athletic gear… to socks… to headbands… to jerseys… to ties… to dresses… to blouses and much more.
How is this not a lecherous, deplorable way of taking advantage of someone’s actual identity crisis?
Maltin, who has applied to trademark the name "TransJenner," can’t say for sure. But he swears it’s not!
He also tells TMZ that he’s willing to partner with Bruce on the endeavor, though he really should not hold his breath.
We think there’s a better chance that Kris Jenner will admit she orchestrated the release of the Kim Kardashian sex tape.
UPDATE: Maltin has responded to this article!
In an email, he says The Hollywood Gossip is attempting to slander his good name and that he intends on donating proceeds from all TransJenner sales to pro-LGBT causes.
We’re very glad to hear it, we hope this is the case and we appreciate his readership.
UPDATE, 2.0: Maltin would now like to point out that he is not a fan of THG.
He takes issue with us referring to his "readership" and prefers to call this a "forced monitoring of your content [as] an effort to preserve journalistic quality by pointing to the lack of it in your pages."
Consider it noted! And we once again praise anyone who is out to help the LGBT cause.