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Tis the season for Beyonce.

The season to continually shock the world, that is.

A week after releasing a self-titled visual album without a word to the public, the superstar showed up to a Walmart in Tewksbury, Massachusetts yesterday to purchase said album… and also to gift stunned shoppers with $50 gift cards apiece.

Said Beyonce over the store’s intercom:

“IIt’s Beyoncé. I stopped by the store today because my record just arrived. I want to send everyone a little gift. For everyone in the store right now, the first $50 of your holiday gifts are on me. Merry, merry Christmas from Beyoncé.”

In total, Queen Bey – who also kissed Madonna’s daughter during a show in Brooklyn this week – shelled out $37,500 in gift cards.

 

Pretty amazingly awesome, huh?

Here’s a photo of Beyonce receiving a deserved round of applause from patrons: