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Kate Upton and Maksim Chmerkovskiy are not only dating but serious, according to an insider close to the cover girl and Dancing With the Stars alum.

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But the pair, who met through a mutual friend about six months ago and were the subject of a round of romance rumors before, started off as friends.

"Along the way," the source says, "it turned into something else."

Moreover, the source adds that "They are very serious."

Specifically, their love bloomed and rumors of Kate Upton dating Maksim Chmerkovskiy first surfaced when he took Upton out to dinner on her birthday.

 

"That’s when it really happened," says the source. "It all really started just after her 21st birthday. They just clicked. They have a lot of chemistry together."

At one point, when they were linked together and their reps said they were just friends, this was really the case. But now they are totally more than friends.

From all indications, this is one strong, albeit new love connection:

"They get along great … They have a lot of fun together."

Think they make a cute couple, and will it last?