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Is it hot in here? Or is it Beyonce in a new ad campaign for H&M?

The superstar singer is featured in an island-themed ad for the clothing company, lying back in a beach chair and exposing a bit of cleavage.

“I’ve always liked H&M’s focus on fun and affordable fashion,” Beyonce said in a statement “I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements — fire, water, earth and wind. It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial.”

Beyonce Premiere Pic
 

The artist has been in the news for multiple non-fashion related reasons this week: