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Justin Bieber understands your concerns, dads of the world. He knows you may not embrace your daughter’s intense affection for him.

But, in a new video ad for his fragrance, the Biebs send out a message to his followers’ fathers: you really should. Just consider the alternatives, Justin says, explaining:

“It could be a lot worse. Think about it. Guys her age… well, remember when you were her age? Yeah, exactly. But hey, I’m a great distraction. She won’t even think about him. And someday, you might even thank me.”

Bieber actually gets a bit dirty in the spot, concluding with: “The next time you hear her scream my name, relax. It’s better than hearing her scream ‘Joey’ who lives next door. Am I right?”

Of course, the question still remains: did Mariah Yeater scream out Bieber’s name in a Los Angeles arena bathroom last fall?!?