Britney Spears has signed an exclusive partnership with popular junior clothing brand for girls, Candie’s, which is only available at Kohl’s department stores.
She’ll appear in the Candie’s Only at Kohl’s 2009 ad campaign. The brand will be integrated into Britney Spears’ Circus tour and other promotional activities.
“I’m so excited to be the face for Candie’s Only at Kohl’s,” Spears said in a statement. “Candie’s and Kohl’s are doing such great things with my tour. It’s great to work with a line that has such cool clothes and accessories.”
Here are Britney’s first images for the brand, which previously featured Hayden Panettiere ads that seemed like they should be somehow illegal …
Candie’s hearts Britney. Don’t we all?
“Britney’s back and Candie’s has her,” said Dari Marder, the chief marketing officer for Candie’s. “We are thrilled to announce our partnership with Britney. There is a perfect synergy between our Candie’s girls and Britney’s fan base.”
Amen to that. Britney Spears’ career-remaking concert extravaganza kicks off tonight in New Orleans. Check out the official trailer for her Circus tour …